Spring Summer 2019

Inspired by Alex’s roots as Chinese-American, graphics meshed with iconic Americana insignia with chinoiserie elements, all morphed through the lens of NYC. Chinoise bandana prints, custom championship rings, chrome molds, and re-branding of classic American brands like Starter and Fox, are some highlights of the collection.

As senior graphic designer for the brand, Romina’s role was to conceptualize, direct and design the graphics and visuals for each season. Intricate collections and artworks spanned the brands’ visual identity, extending from the fashion collections and into digital marketing assets and show visuals.