Female CEO’s.

Alexander Wang

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Alexander Wang

 

Fall Winter 2018

For this season, we created a collection inspired by Female CEO’s. Chrome molds inspired by luxury car emblems were created and said boldly: CEO. A fictional world was created and branded - AWG (Alexander Wang Global) — to accommodate a world run by female CEO’s. Everything from reflective credit card graphics, belts, jewelry, sunglasses, and heels were customized, and the branding extended to social media videos and more. For menswear, an additional message of Moguls Only, played on the idea of luxury.

 
Bella Hadid posing with the AWG visuals.

Bella Hadid posing with the AWG visuals.

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Spring Summer 2018

The world of AWG is created and plays off 1980s news cycles, advertisements, and fake sponsorships. An iconic collaboration with the New York Post and Page Six allowed us to dig into the publications historic archives, bringing back articles of New York City’s past.

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New York Post x Alexander Wang

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Fall Winter 2017

Camo prints made from leaves sourced in NYC parks and reimagined 80s sports car graphics.

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